Project 4011: Brand & Landing Page
Project 4011 is a PLU app for grocery stores to assist cashiers in ringing up produce at the register. The product was invented by the owners of Pete’s Fresh Market, a Chicago grocery store chain. I branded the product and designed the app and promotional landing page that will be developed by spring of 2021.
New Logo
Created a type lockup with fellow designer Kabren Stempa for the Project 4011 logo and I illustrated a bright banana to make the a high-contrast logo that’s an iconic unit.
Landing Page
I designed the single page landing site to match the new brand and promote the product to other grocery stores who may want to implement the app at their registers. The interface’s design features bright fruit imagery, side panel navigation, vertical tab content, and dimensional gradients. This design made the information about the app digestible, clean, and easier to read.
