DESIGNER
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Corona Hard Seltzer

Corona Hard Seltzer

Drawing inspiration from Corona’s masterbrand along with product ownable flavor profiles, I designed a paleta cart for product sampling of Corona’s new hard seltzer. Along with the cart, correlating bar items drive awareness and keep Refresca and Corona Hard Seltzer top of mind in bars and restaurants while engaging with consumers.

Client: CONSTELLATION BRANDS
Role: ART DIRECTOR
Year: 2019-2020

WHO I WORKED WITH:
Associate Creative Director Nick Daughtry