A colleague walked past my office with a joke “I just need a 30 minute logo” for his start-up that sold data from satellites. I took that challenge and after audience and visual research, created this logo in 30 minutes. The brand is based on clean geometry, 90 degree angles, and a minimalistic sense of depth. The cool-toned color palette fits into the tech world nicely with an additional pop of color with mint and purple that differentiates itself from a sea of fintech-y blues.