Amazon Prime Collection Campaign

In ideation with a prominent LA digital agency, I concepted and designed a campaign for a movie collection on Amazon Prime with an overarching style direction. For this campaign, I decided to run with a collection of films that elevates the lush legacy of femme horror, just in time for Halloween.

The Witching Hour: In Your Eyes

For the first visual style for this campaign, I opted for more visual contrast to pop and catch attention right away. The minimal layout harkens back to the classic and vintage design themes that all of the collection’s films feature stylistically.

The Witching Hour: Red Velvet

For the second visual style for this campaign, I went with a textured background paired with a punchy condensed type. For the type’s color, I went with a lower contrast hue of the blood red that I chose to be central to the campaign.